A skincare brand was paying more for traffic, then losing shoppers at the exact moment they were ready to buy
A skincare company* had the audience, the products, and the reviews. What it did not have was someone to answer the question that stood between a curious visitor and a paying customer. iQanAI became that someone, on every channel, in every language, around the clock.
*Wished to remain anonymous.
$340K
Revenue recovered in 90 days
Solution
Repeat purchase rate increase
Problem
Cart abandonment rate reduction
Markets
Europe (FR, DE, GB) MENA
Platforms
WhatsApp, Website (Shopify)
The Problem
A growing brand. An overwhelmed sales team.
The brand is a premium direct to consumer skincare brand with a loyal following across the UK, France, Germany, and a fast growing base in MENA & Asia-Pacific. The range runs from clinical grade serums to barrier repair creams and curated regimen kits, with premium price points and a genuinely engaged community.
02
36-hour average customer service response
A lean team of three managed every inbound query. Skincare questions are personal and often urgent, and they sat in a queue while purchase intent evaporated.
03
Lost revenue from EU and MENA expansion
The fastest growing markets, French, Italian, German, and Arabic speaking customers, kept hitting an English only support wall and bouncing at disproportionate rates.
04
Low-value average order, poor retention
Customers bought one product at a time and did not return. Nobody was recommending complementary products or explaining the value of a routine versus a single item.
05
No post-purchase relationship
After the sale, silence. No check in, no routine guidance, no reorder prompt. Repeat purchase rate sat at 14%, well below the 35 to 45% benchmark for premium skincare.
The Solution
A skincare advisor that knows the range inside out and never has an off day
The brand needed a presence on its site and on WhatsApp that could think like a knowledgeable beauty advisor, not just answer FAQs, but guide a customer to the right product for their skin, recover an abandoned basket, and close the sale in the language the customer was using. iQanAI delivered that.
01
Personalized routine
Skin-type intelligent recommendations
Asks the right questions before recommending, then matches oily, dry, combination, sensitive, or acne prone customers to the products that are right for them.
02
Five-language support
English, French, German, Italian, and Arabic with right-to-left support.
03
Cart recovery
Opens proactive WhatsApp conversations that reference the exact product and hesitation.
04
Routine upselling
Suggests complementary products with clear, non-pushy explanations.
05
Post-purchase support
Sends routine guides, checks in at day 14, and prompts reorders at the right moment.
06
Ingredient transparency that turns curiosity into trust
Answers formulation, active, allergen, and sourcing questions so buyers feel confident before checkout.
The results
90 days. Same traffic. No increase in ad spend.
Headline result: +38% monthly revenue, driven entirely by conversations that used to go unanswered.
Monthly revenue
$82K → $113K
+38% monthly revenue from better product guidance, cart recovery, and multilingual selling — without increasing ad spend.
Conversion rate
2.4% → 3.3%
Average order value
$58 → $72
Cart abandonment
73% → 57%
Support tickets
1,450 → 790/mo
Higher AOV
Smart routine recommendations lifted basket value.
New languages
French, German, and Arabic markets stopped leaking revenue.
Lower support load
Repetitive questions were handled automatically.
“It started behaving like a top performing sales consultant. It knew the products better than half my team, it never missed a message, and it sold in languages we could not cover before.”
The Skincare brand, founder
The engine
Every result above was produced by iQanAI’s AI sales agent.
It qualifies, books, and closes across WhatsApp, Instagram, and every channel your customers use , powered by the Growth Loop Framework™.
Qualifies
Recommends
Recovers carts
Closes 24/7
